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Alicia Marr

Alicia graduated from the University of Mary Hardin-Baylor with a Bachelor of Science in Nursing in 1997. After working in acute care for 2 years, she took a side job working in home health for extra money. After caring for patients on the home health side, she quickly appreciated the significant challenges patients face when leaving the hospital. There is a clear and definite need for home health and hospice services. Finding that poor retention of patient education and socioeconomic factors often led to higher rehospitalizations, she was led to the field of home and community-based services.

In 2002, she committed to home health full time and joined IntegraCare Home Health as Clinical Supervisor. Over the course of her tenure with IntegraCare, she was promoted to various leadership positions with increasing levels of responsibility. During this time, IntegraCare expanded through private equity funding and was eventually sold to Kindred in 2012. She was also charged with the development of the Kindred DFW Integrated Market after the Kindred acquisition. She concluded her career at IntegraCare in 2014 as Area Vice President of Operations, overseeing 20 home health and hospice locations.

She assumed the Director of Home & Community Based Services position at Cantex Continuing Care Network (CCCN) in 2014. This role was responsible for all operational, clinical, billing, and sales aspects of the division. During her four-year tenure at CCCN, the network grew through de novo and acquisition opportunities from 3 sites to 12 sites, 8 home health, and 4 hospice. She also developed a patient transition platform within the skilled nursing facility continuum, developed cardiac wellness and palliative care programs, and improved patient outcomes to a 5-Star rating with the achievement of HomeCare Elite status.

In November 2019, she assumed the CEO position at Excelin Home Health; multi-site home health, hospice, and private duty company with operations in Texas and California. In the midst of regulatory and financial changes in our industry accompanied by a worldwide healthcare crisis, we have become more aware of the need to use technology to support best clinical practices. The healthcare needs of our patients have not changed. Home care is needed even more than before. Through leadership at Excelin, she remains committed to those patients who need this essential benefit.